Claudia Butzky featured on Variety's Power of Women 2021
09 29, 2021

Claudia Butzky featured on Variety's Power of Women 2021

Senior Vice President, Global Brand Partnerships & Sync Licensing, Warner Records

In the less than two years since Butzky joined Warner, her big brand partnerships, activations and campaigns have included Dua Lipa’s national Lay’s commercial; Green Day’s NFL Honors showcase; Saweetie’s NASCAR, Jack Daniels, Sprite and HP partnerships; and a Bebe Rexha campaign with Walgreen’s that impressively coalesced in under eight days. But it’s the behind-the-scenes work that Butzky finds herself perhaps most in awe of. “I put together my dream team at Warner,” she says. “And the bond, working relationship, and overall drive to win could not be stronger. We’ve been able to reinvent how we do our jobs through the pandemic.”

Do you turn off your career when on vacation? “Never! Vacation is one of the times where I get to be reinspired by brands as you really can’t escape them. It allows me to think outside the box for new ideas to incorporate into music. Brands are all around us all the time.”

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