Senior director of streaming (urban), Warner Records
Paraphrasing hip-hop fave Gunna, Asare says his daily version of “pushin’ P” is “prayer, pitch notes and pushing “send” on emails to platforms for placement on playlists and beyond.”
The 34-year-old Ghanaian’s work proved instrumental in Saweetie’s rise from 2019 Billboard Hot 100 debutante with “My Type” to two-time 2022 Grammy Award nominee.
And his promotion of rapper Isaiah Rashad’s The House Is Burning fueled its No. 7 debut on the Billboard 200, where it charted for six weeks.
When he’s not busy expanding an artist’s reach, Asare supports his alma mater Howard University through Warner Music Group’s mentorship program.
Before I Turn 40, I Want To…: “Grant scholarships to two students who wish to pursue careers on the business side of music. And run two New York City Marathons.”
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