LOS ANGELES, CA – December 16, 2021 : Claudia Butzky has been promoted to Executive Vice President, Brand Partnerships & Sync for Warner Records. In her expanded role, Butzky will continue to lead the label’s Brand Partnership team while also overseeing the strategy for creative music placement & campaigns across film, television, gaming, sports and related platforms. Butzky is based at the company’s Los Angeles headquarters and reports to Co-Chairman & COO, Tom Corson.
“Claudia is one of the most well-respected and admired strategic branding experts,” said Corson. “She’s a powerful creative force who brings tremendous value to our artists, their music, and our company as a whole. Both Aaron and I know she will continue to deliver stellar results for Warner Records.”
“I continue to be inspired by the bold thinking and unparalleled drive of Tom, Aaron, and the incredible team at Warner Records,” said Butzky. “This is such an exciting time in our company’s storied history and I’m honored to have this expanded opportunity and thrilled to work with such talented artists, execs, and an amazing Brand and Sync department.”
Having most recently served as SVP, Brand Partnerships, Strategic Marketing & Commercial Sync Licensing at Warner Records, Butzky has delivered consistent and impressive results for the label. She expanded Michael Bublé’s mega-successful “Bubly” campaign with Pepsi and orchestrated successful brand partnerships and campaigns for Dua Lipa (national Lays commercial); Chika (Facebook spot which aired during the 2021 Grammys); Green Day (NFL); Keedron Bryant (NFL); Josh Groban (Bush's Beans); PVRIS (Riot Games/League of Legends); Shawn Wasabi (global Glade commercial); Teddy Swims (American Airlines); Bebe Rexha (Walgreens’ graduation campaign); and Saweetie (NASCAR, Jack Daniels, WNBA, Sprite).
Prior to Warner Records, Butzky served as SVP, Global Brand Partnerships at RCA Records where she played a key role in campaigns for Pink, A$AP Rocky, SZA, Childish Gambino, H.E.R, Pentatonix, Justin Timberlake, Sia, Pitbull, Miley Cyrus, Alicia Keys, Foo Fighters, Khalid, and others. Prior to joining J Records (which later merged with RCA) in 2000, Butzky worked for Island Records and Def Jam Recordings. She began her career in sales, transitioning to digital sales and non-trade sales before moving on to branding and partnerships.